ABOUT

ABOUT

Pretty Sweet Content is a boutique social media agency that was created to help businesses stand out in saturated markets by discovering what makes them unique and using creativity to give them a competitive edge.

Jaida Sterling, the founder of Pretty Sweet Content, has been working in social media management and content creation since May 2022.

Whether your business is launching a product, building your presence, or ready for a full brand glow-up, Pretty Sweet Content is here to make sure your social media isn't just "okay" — it's pretty sweet.

 FAQs

  • Week 1: Discovery & Onboarding
    We kick things off with a discovery call to learn about your brand, goals, and audience. You'll complete a short brand questionnaire to help us capture your voice, style, and vision. We also review your current social media presence (if applicable), set up access to your accounts, and gather key brand assets like logos, imagery, and brand guidelines.

    Week 2: Strategy Development
    Once we’re aligned, we begin developing your social media strategy. This includes defining your goals, refining your target audience, choosing the best platforms for your brand, and setting the tone and visual direction for your content. We’ll also present a preliminary content calendar that outlines themes, formats, and posting frequency.

    Week 3: Content Creation
    With the strategy in place, we begin designing visuals and writing captions tailored to your brand’s personality. We focus on creating content that’s not only beautiful, but purposeful and engaging. You'll receive a content preview for review and feedback, with one round of revisions included before we finalize everything for publishing.

    Week 4: Scheduling & Launch
    Once content is approved, we take care of scheduling posts across all agreed platforms. We monitor the first few days closely to ensure everything runs smoothly and begin light engagement (responding to comments and interacting with your audience). This is the official start of your ongoing social media management.

    Ongoing (Month 2 and Beyond)
    After launch, we maintain a consistent monthly process: planning and creating new content, managing scheduling, handling community engagement, and providing monthly reports with key performance metrics. We’ll regularly review what’s working and refine the strategy as needed to ensure continuous growth and alignment with your goals.

  • Briefing
    We’ll start with a phone call to get a deeper understanding of your brand, goals, target audience, and the style of graphic posts you would like to receive.

    Content & Branding Assets
    During the call, I will have you provide any brand assets (logos, color palette, fonts, etc.), content ideas, or inspiration you’d like me to work from.

    Package & Timeline Confirmation
    I'll confirm your design package (number of posts, revisions, platforms, etc.) and set a delivery timeline.

    Design & Review
    I’ll begin creating your custom graphics and share a draft for your review. You’ll be able to request one round of revisions for each post design to ensure everything aligns with your vision.

    Final Delivery
    Once approved, I’ll send the final graphics in the correct formats, ready for posting!

  • I need a minimum of 7 to 10 business days to complete the posts. If any revisions are needed, please allow for an additional 3 to 5 business days to provide the final version of the posts. Carousel posts only. Single Image posts not included.

  • I need a minimum of 5 to 7 business days to complete the posts. If any revisions are needed, please allow for an additional 3 to 5 business days to provide the final version of the posts. Single Image posts only. Carousel posts not included.

  •  I can only make the video length as long as the amount of footage that is given to me. Please provide good quality footage if you would like your videos to be 30 seconds or more.

       Good quality footage means video recordings that are well-lit, have minimal shakiness, good audio (if you wanted to keep the original audio that was recorded in the video), etc. The videos should also be recorded vertically if you want me to edit them to be used for Instagram Reels, Tiktoks, and Youtube Shorts.

       Also, please only send in video clips you’d be okay with me using for edits, and do not send in more than 30 minutes worth of video content.

       A minimum of 2 weeks are required for videos to be edited and sent to you. If any revisions are needed, you must allow one additional week for the final videos to be sent to you.

  • If I have exhausted my ability to resolve an issue independently, the problem falls outside of my expertise or authority, or if I believe the issue could negatively impact your business, I will escalate the issue to you. This may be a comment, message, or profile that may need to be addressed by you personally. I will communicate the situation to you to the best of my abilities.

FEATURED SERVICE

FEATURED SERVICE

For brands ready to scale with strategy and done-for-you social media marketing. It’s perfect if you want a partner handling your social media while you focus on your business.

CONTACT ME

Interested in my social media services? Fill out some info and I will be in touch shortly. I can’t wait to hear from you!