Make it stand out.
A makeup artist wanted more content for her social media but admitted she wasn’t exactly “social media savvy.” She signed up for The Mini Scoop — my video editing service that includes 3 custom videos — created just for her Instagram.
Since this client was local, I offered to capture her content in person when she signed up for my video editing service — a perk currently available only in Columbus, Ohio. Before any shoot (whether I’m capturing the content or guiding my clients to do it themselves), I create a Content Ideas Presentation to plan the vision, shots, and style. Below is the presentation I made for her. We met up during one of her makeup sessions to film behind-the-scenes content and highlight her work.